SEO and Promotion

SEO Jono Alderson expert discusses changes in SEO and AI impact on traditional content creation strategies in Majestic Podcast.

AI of webrobots gather large data for language models that can affect performance indicators that are important for the search rating. However, these works can cause problems with the performance and load of servers.

From March 31, YouTube is changing the View calculation system for SHORTS VIDEO. The new system will take into account every viewing or repeated view of the video, without taking into account the minimum viewing time.

John Muller from Google warns SEO specialists and publishers from the use of low-quality content, which is created to achieve a certain amount of text without taking into account custom experience.

Reddit has now rolled a number of updates that are aimed at facilitating the advertising for small and medium -sized businesses.

Consider the key points from John Muller's speech from Google, where he discusses EEAT and its value for SEO, in particular for YMYL websites.

Google has put forward an important update of its policy that limits the number of advertisements, which business, app or site can be shown in one advertising place. This step helps to avoid unfair domination and blocking competition.

Google conducts more than 700,000 tests a year to better understand users' expectations and introduces thousands of changes that should inspire SEO specialists and publishers to find ways that they can anti-direct user expectations.

The article deals with the role of the human factor in evaluating changes in Google search algorithms. In particular, the work of external quality estimates is analyzed, which do not affect the rating of individual sites, but affect the work of algorithms.

The article considers the impact of artificial intelligence on the processing of searches in Google, including those that are first encountered.

Martin Splitt, Google Developer, recently dismantled the common SEO myth, confirming that the images loaded with JavaScript can be indexed Google, if they are configured.

Marketers have always depended on data to accurately adjust their strategies. But these data were based on assumptions made on the basis of general sectoral indicators, excerpts of competitors and fuzzy trends. This led to a slight improvement in conversion and constant struggle for connection with the audience.

Google AI OverViews (AIO) in March 2025 significantly increased their volume and changed the distribution of traffic in search results, pointing to the increasing importance of specialized content.

Google is actively discussing content, generated artificial intelligence, giving examples of both good and poor use of this technology.

Martin Splitt from Google has recently shared his thoughts on how JavaScript errors can harm the search engine performance. He also called on SEO specialists to study modern client technologies better.