SEO and Promotion

The article analyzes Google Strategy in 2025, the main directions of which are AI, personalization and immersion formats.

The article considers the growth of YouTube's impact on the output traffic with AI overviews and opportunities to optimize video.

The Page Annotations feature is entered by Google last year, but now no longer supported. This feature automatically converted the text on web pages into Google Search link without the consent of site owners.

The Advanced Web Ranking (AWR) research found that AI overViews appeared in 42.51% of the search for the IV quarter, 8.83 percentage points more than in the previous quarter. With this magnification, Ctr has decreased significantly for information requests.

Google recently updated Search Central documentation by adding details about AI mode to their Robots metategum specs. This coincides with the AI mode deployment through Google Labs.

Google makes changes to its AI-reinforced search features by announcing AI overviews with Gemini 2.0 and entering a new experimental "AI Mode".

Google has presented a new feature for Google Business Profiles that simplifies the process of collecting customer reviews using QR codes.

"SEO for Animals" is a charity marathon organized by Anton Shulcom, an expert in the organization of events. This action is aimed at helping animals that remained in Kiev after the war in Ukraine.

I recently came across a SEO test that tried to check whether the degree of compression on the ranking. It turns out that some believe that the higher degree of compression correlates with lower ranking.

Google's claims have submitted a new draft decision to reduce Google monopoly in search services and text advertising.

A new study demonstrates that different AI systems leave unique templates in their texts. This article reveals how this information can be used to detect AI content and improve your own AI-generated output.

In his new series of SEO Office Hours Shorts, Google provides a clear answer to the question: should all the pages of errors 404 on the main page? The answer is no.

Google began a call for its main update for the algorithm for March 2025, which should be fully expanded over the next two weeks.

Microsoft has updated Bing Webmaster Tools, adding new comparative data analysis opportunities and improving the Search Performance interface.

Site owners and SEO specialists have encountered a new problem - content -generating instruments based on artificial intelligence create false URL, citing real sites. This creates a series of errors 404 caused by non -existent URL.