SEO and Promotion

Marketers do not extract a maximum of a generative AI, especially in areas of advertising and content for social media, despite the great potential of this technology.

The article deals with a new study that examines the interaction of AI agents with online advertising and determines what factors form their decision-making. Scientists have tested three leading LLMs to understand what types of advertising they have most affected the AI agents and have explored what it means for digital marketing.

The XFunnel research has analyzed what types of content are quoted more often by Chatgpt, Google (AI OverViews) and Perplexity when answering users.

Linkedin has released a new LinkedIn, organized in three main sections: "Creation", "Optimization" and "Growth". This resource provides useful tips from LinkedIn for business development, brand building or sharing knowledge in the industry.

This article analyzes the impact of structured data on SEO in terms of Google. Do they affect the site's position in the search results and how do Google use them?

The Trustradius study showed that 72% B2B buyers face AI OverViews during the study. This has a significant impact on the search and SEO behavior.

A new LinkedIn study, which analyzes more than 577,000 posts, calls with conventional marketing councils. Links receive 13.57% more interactions and 4.90% more views than posts without references.

Google has announced a decision to switch from countries-specific domains to a single Google.com domain. This change applies only to Google's own domain structure, not an international SEO for websites.

The article tells of a judgment that Google has found guilty of creating illegal monopolies in the digital advertising technology market and violating antitrust legislation.

SEOFOMO e -commerce surveys indicate a variety of AI in SEO. However, a considerable number of respondents have not yet fully implemented technology, because they still study how it fits best in their workflow.

Some errors in Google AI OverViews have been identified that can influence understanding and choosing answers to search requests. The analysis of these mistakes opens up new prospects for Google algorithms.

Google makes updates to Google Analytics to take into account changes in privacy rules and technologies that influence customer data collection.

The last Stanford University report shows that the use of artificial intelligence (AI) in business has increased by 78% compared to 55% a year earlier. The cost of using AI has decreased by becoming 280 times cheaper for less than two years.

The article considers in detail how web protocol standards are created, how they affect the optimization of websites and why some protocols become standards and others do not.

Google has announced that it would stop supporting the structured data of Special AnnounCements, which were entered in 2020 for ads related to the Covid-19 pandemic.