The court found Google guilty of monopolizing the digital advertising technology market
In a decisive lawsuit, the Ministry of Justice and 17 states found Google guilty of violating antitrust law. The court acknowledged that Google illegally monopolized two key markets in digital advertising: the advertising server market and the advertising exchange market.
🚀 The sentence claims that Google violated Section 2 of Sherman's Law on unfair competition by "deliberately acquired and retaining monopoly power." He also found that Google illegally combined its advertising server (DFP) and adX (ADX).
- 📌 Google has controlled about 91% of the global advertising server market for open web advertisements from 2018 to 2022.
- 📌 In the advertisement market, Google Adx has processed from 54% to 65% of all transactions, which is approximately nine times more than that of the closest competitor.
- 📌 The court determined that Google actually forced publishers to use DFP if they wanted to have real bidding time with Adwords advertisers, an important ADX feature.
This article was generated with the assistance of AI based on the referenced material, then manually reviewed and edited by the author for accuracy and usefulness.
https://www.searchenginejournal.com/google-found-guilty-of-illegal-ad-tech-monopoly-in-court-ruling/544795/
