Restricting access to third-party cookies in Google Chrome: what does this mean for you?

Google Chrome has already started restricting access to third-party cookies. At the moment, this applies to only 1% of users, but Google plans to gradually increase this percentage until it reaches 100% of users in the third quarter of 2024. Businesses and websites that use third-party cookies for non-advertising purposes can apply for additional time to migrate away from reliance on third-party cookies.

Google’s newly introduced deprecation trials will temporarily re-enable third-party cookie access for eligible third-party services until December 27, 2024.

Google is introducing so-called "Deprecation Trials", which temporarily restore access to third-party cookies for certain third-party services until December 27, 2024. 🚀

• 📌 Google introduces strict criteria for participating in these tests. Advertising services and domains linked to advertising will not be approved.
• 📌 The direct impact on the end user needs to be proven, and issues that only affect further data analysis are not taken into account.
• 📌 Google will only accept applications in which the malfunction is clearly confirmed. An appeals process will be established to clarify the details.