Restricting access to third-party cookies in Google Chrome: what does this mean for you?
Google Chrome has already started restricting access to third-party cookies. At the moment, this applies to only 1% of users, but Google plans to gradually increase this percentage until it reaches 100% of users in the third quarter of 2024. Businesses and websites that use third-party cookies for non-advertising purposes can apply for additional time to migrate away from reliance on third-party cookies.
Google’s newly introduced deprecation trials will temporarily re-enable third-party cookie access for eligible third-party services until December 27, 2024.
Google is introducing so-called "Deprecation Trials", which temporarily restore access to third-party cookies for certain third-party services until December 27, 2024. 🚀
- 📌 Google introduces strict criteria for participating in these tests. Advertising services and domains linked to advertising will not be approved.
- 📌 The direct impact on the end user needs to be proven, and issues that only affect further data analysis are not taken into account.
- 📌 Google will only accept applications in which the malfunction is clearly confirmed. An appeals process will be established to clarify the details.
This article was generated with the assistance of AI based on the referenced material, then manually reviewed and edited by the author for accuracy and usefulness.
https://www.searchenginejournal.com/google-gives-cookie-reprieve-to-select-sites-through-new-trials/505200/