Rethinking the EEAT concept in SEO: training from Amanda Walls
Amanda Walls proposes to apply Aristotle's principles: Etos, Patos and Logos to SEO. Etos (reliability), patos (emotional appeal) and logos (logical reasoning) are used to convince the site visitors and potential customers.
🚀 Amanda believes that SEO, in the end, should be aimed at attracting ice and conversions, not just ratings. The main goal is to increase sales.
💡 Amond Amanda's recommendations are to focus on brand reputation, including reviews, interviews and what they write on the Internet about the brand. Negative reviews can significantly affect customer decisions.
- 📌 Explore your brand regularly to identify potential problems.
- 📌 Manage signals on the site, use "About us" page for a brand story.
- 📌 Encourage customers to create custom content, it will help to increase the trust in products.
This article was generated with the assistance of AI based on the referenced material, then manually reviewed and edited by the author for accuracy and usefulness.
https://www.searchenginejournal.com/reimagining-eeat-to-drive-higher-sales-and-search-visibility/545790/