Cards as a key tool for finding local businesses: new research
According to the research, one of five consumers is now looking directly in cards, not traditional search engines. 15% of consumers use Google Maps as the first choice for local searches. This makes this platform the second most popular after Google Search (45%).
🚀 Different age groups use card platforms at different rates: 18% of Generation Z Generation Use Google Maps as the main tool for local search, which is three percentages above the average. 21% of millennials use Google Maps as their standard platform for local search. 5% of millennials prefer Apple Maps as their main option for local search.
- 📌 85% of consumers say contact data and hours of work are "important" or "very important"
- 📌 Almost half (49%) consumers "often" or "always" plan their route for business after searching
- 📌 Card search -based search has great potential to convert customer viewers
This article was generated with the assistance of AI based on the referenced material, then manually reviewed and edited by the author for accuracy and usefulness.
https://www.searchenginejournal.com/google-apple-maps-local-searches-now-start-here/545664/
