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Featured image YouTube updates its advertising platform: new formats and measurement tools

18.10.2025

YouTube updates its advertising platform: new formats and measurement tools

The changes YouTube is making to its advertising platform could open up new opportunities for advertisers and content creators. Here's what you should know.

YouTube presents new features for content creators: longer shorts, images in polls and greater access to Brand Connect tab

YouTube continues to introduce innovations that create even more capabilities for content creators. From the longer short access to the Brand Connect tab - let's see what new in YouTube in the world.

YouTube changes the way to calculate views for Shorts Video

From March 31, YouTube is changing the View calculation system for SHORTS VIDEO. The new system will take into account every viewing or repeated view of the video, without taking into account the minimum viewing time.