Report: B2B Sales team actively use artificial intelligence to increase efficiency
The Linkedin commission, conducted by IPSOS, includes 1,250 sales professionals and finds that AI has become a key part of sales.
88% of sales professionals use AI weekly and 56% daily. This reflects changes in the sales field where teams need to manage complex purchase processes.
Karin Kimbr, Chief Economist LinkedIn, notes that AI companies receive a competitive advantage.
The Microsoft Future Report also shows that sales professionals see a significant increase in AI productivity.
98% of sales executives plan to invest more in AI this year. They will focus on: sales, sales promotion and CRM tools operating on AI.
Researchers have found three basic ways that AI improves sales: finding potential customers, personalized messages and sales efficiency.
🧠 IPSOS research included sales from the US, UK, Germany, Australia, India and Singapore, focusing on the average market (200-999 workers) and corporate sector (1,000+ workers) covering technologies, finance, production, professional services and other industries.
- 📌 88% of sales professionals use AI weekly and 56% daily.
- 📌 98% of sales directors plan to invest more in AI this year.
- 📌 AI helps to identify potential customers, personalize messages and improve sales efficiency.
This article was generated with the assistance of AI based on the referenced material, then manually reviewed and edited by the author for accuracy and usefulness.
https://www.searchenginejournal.com/linkedin-study-ai-shortens-b2b-sales-cycles-by-1-week/542323/
