The goal returns to the old blue logo Facebook Messenger: progress or step back?

The goal raised many questions by turning its Facebook Messenger logo to blue, abandoning a luxurious purple pink gradient. This step has been perceived with misunderstanding and disappointment.

• 📌 Why did the company decide to take a step back in a time when it is fighting for its image and relevance?
• 📌 In 2020, the goal first introduced its new Messenger logo, which symbolized progress and a fresh beginning.
• 📌 Returning to the old logo may be an attempt to move away from progressive ideals that symbolized the color logo.
• 📌 It is noted that the goal often changes its attitude to maintain relevance, it has already become the norm for this company.
• 📌 Changing the logo indicates a crisis of identity in the company goal, and this can be a sign of greater changes in the future.

The Messenger logo was a symbol of modernization, an attempt to remain relevant. Returning to a safe corporate blue logo looks lazy and seems retreat. The company, which was once dynamic and progressive, now looks stuck in the past.

This change of the logo speaks a lot about the crisis of identity in the company Purpose. In the modern world where branding is everyone, it looks like a big mistake. The company that once supported innovations now seems to be stuck in its own corporate crisis of identity.

Observing Messenger The goal may seem a trifle, but in a company under such control, every step matters. Changing the logo is just a disaster. The constant fluctuations in Zerserberg have just set fire to fire, users and investors ask the question: what is the goal now?