Decoding of key factors affecting Google Shopping Ranking: New Research
Jeff Oxford's research, founder of 180 Marketing, identifies trends that can help online stores to improve their visibility in Google Shopping free lists.
"Amazon takes 1st place in 52%of Google Shopping Search, overtaking Walmart (6%) and Home Depot (3%)."
🚀 In addition to Amazon dominance, the study revealed a strong correlation between the authority of the website and ranking, with higher positions, which are often owned by well-established brands.
- 📌 Key idea: Brand building and earning trust from your company's name are important to achieve good positions in Google Shopping.
The study identified several trends that distinguish pages with higher ranking from others: links, customer reviews and prices. In particular, lower prices contributed to higher ranking, and goods with prices lower than the average by category often occupied higher positions.
"Pages that included keywords that were exactly the same in their metacops were systematically occupied by higher positions."
🚀 Optimization of the metacons and text of the product with keywords can improve ranking.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/google-shopping-rankings-key-factors-for-retailers/537492/