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Google Social Media said there is no "perfect page formula" that websites should follow to rank well in search results.

Can affiliate links negatively affect a website's ranking? We analyze the answer of the representative of Google to this question and discuss the key aspects that should be paid attention to when creating a partner site.

Web analysts often wonder how exactly Google ranks web pages. Could topicality, or the relevance of content to the current context, play a key role in this process?

Changes in Google algorithms always attract a lot of attention, especially among SEO specialists. In this article, we take a detailed look at the latest Google Core update, its impact, and possible optimization strategies.

This analytical review focuses on a new study that analyzes 5,000 Google Shopping keywords and identifies factors that correlate with higher ranking positions.

The article considers how Google evaluates the reputation of the site when it begins to publish content on a topic that is different from the one by which he has gained his reputation.