There is no perfect formula for creating a web page: a reminder from Google

Recently, in a statement on social media, Google's search liaison reminded that there is no "perfect page formula" that websites should follow in order to rank well in search results. Google clarifies that there is no universal ranking formula, despite claims that a specific number of words, page structure or other optimizations can guarantee a high position.

"Today I wanted to talk about the belief that there is some type of 'perfect page formula' that you need to use to rank high in Google Search."

Debunking SEO Myths

Third-party SEO tools often advise you to arrange your pages in a certain way to achieve search success. However, Google claims that these tools cannot predict rankings. Toolbars are often based on determining averages among top pages, while Google's algorithm values ​​both commonalities and unique differences.

Not formula, but utility and relevance

Instead of formulas, Google's advice is to focus on being useful and relevant to users. For example, if the author's name fits the purpose of the page for readers, include it - but not because it might improve rankings.

"Google's main advice is to focus on work for your readers that is useful. For example, if it makes sense for your readers to see a byline for an article (and it might!), do it for them. Don't do it because you've heard that having a byline increases your Google rankings (it doesn't). Put your readers and your audience first. Be useful to them. If you do, if you do something for them, you are more likely to respond to the completely different signals we use to reward content."

Main conclusions

• 📌 The main takeaway from Google's message is the adoption of a "reader first" approach.
• 📌 For those hoping to get one perfect scheme for a guaranteed ranking, Google's message remains unchanged - there is no such formula. But creating content that actually does its job? Such content continues to receive rewards.

FAQ