In this category, you will find articles on effective SEO strategies, on-page and off-page optimization, competitor analysis, and tips for promoting websites in search engines. We share practical case studies, tools, and the latest SEO news to help your business grow online.
Google has recently updated their page with structured salary data, which showed how to analyze and improve web pages.
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Google makes changes to its documentation, providing clearer instructions on the abuse policy of the site's reputation. This article analyzes these changes and their possible impact on SEO.
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AI-tools as Chatgpt affect the traffic and selling of websites, telling new strategies for marketers.
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We discover the secrets of an effective marketing team, understand what prevents the goals from achieving, and we will understand how to use technologies and AI as effectively as possible.
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New Authoritas and Dave Cousin research shows AI overviews on organic Google Visibility. The article analyzes the search data for 10,000 keywords in seven US industries during December.
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Video optimization is becoming increasingly important for brand success. The article offers an analysis of 1.6 million videos on YouTube, which allows you to understand the key factors that affect the video rating.
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The SEO landscape changes: AI overviews in Google show significant volatility of ranking, depending on the industry and time. A new study indicates the most affected industries and can answer the question why this is happening.
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The article considers the growth of YouTube's impact on the output traffic with AI overviews and opportunities to optimize video.
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The article analyzes Google Strategy in 2025, the main directions of which are AI, personalization and immersion formats.
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Brightlocal has published a report that analyzes consumer behavior data on reviews for 15 years. It shows how the research and purchase ways were changed from local companies.
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John Muller of Google uses AI-Zhenered Images to demonstrate his view on content that looks good but has no high level of expertise.
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New SE Ranking research analyzes how artificial intelligence copes with YMYL inquiries, including health, legal issues, finances and policies.
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Google has presented a new feature for Google Business Profiles that simplifies the process of collecting customer reviews using QR codes.
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Google makes changes to its AI-reinforced search features by announcing AI overviews with Gemini 2.0 and entering a new experimental "AI Mode".
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Google recently updated Search Central documentation by adding details about AI mode to their Robots metategum specs. This coincides with the AI mode deployment through Google Labs.
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