SEO and Promotion

The article analyzes Google Strategy in 2025, the main directions of which are AI, personalization and immersion formats.

Brightlocal has published a report that analyzes consumer behavior data on reviews for 15 years. It shows how the research and purchase ways were changed from local companies.

John Muller of Google uses AI-Zhenered Images to demonstrate his view on content that looks good but has no high level of expertise.

New SE Ranking research analyzes how artificial intelligence copes with YMYL inquiries, including health, legal issues, finances and policies.

Google has presented a new feature for Google Business Profiles that simplifies the process of collecting customer reviews using QR codes.

Google makes changes to its AI-reinforced search features by announcing AI overviews with Gemini 2.0 and entering a new experimental "AI Mode".

Google recently updated Search Central documentation by adding details about AI mode to their Robots metategum specs. This coincides with the AI mode deployment through Google Labs.

The Advanced Web Ranking (AWR) research found that AI overViews appeared in 42.51% of the search for the IV quarter, 8.83 percentage points more than in the previous quarter. With this magnification, Ctr has decreased significantly for information requests.

The Page Annotations feature is entered by Google last year, but now no longer supported. This feature automatically converted the text on web pages into Google Search link without the consent of site owners.

In his new series of SEO Office Hours Shorts, Google provides a clear answer to the question: should all the pages of errors 404 on the main page? The answer is no.

A new study demonstrates that different AI systems leave unique templates in their texts. This article reveals how this information can be used to detect AI content and improve your own AI-generated output.

Google's claims have submitted a new draft decision to reduce Google monopoly in search services and text advertising.

I recently came across a SEO test that tried to check whether the degree of compression on the ranking. It turns out that some believe that the higher degree of compression correlates with lower ranking.

"SEO for Animals" is a charity marathon organized by Anton Shulcom, an expert in the organization of events. This action is aimed at helping animals that remained in Kiev after the war in Ukraine.

Google began a call for its main update for the algorithm for March 2025, which should be fully expanded over the next two weeks.