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In this article, we disassemble Microsoft advice on optimizing website content for AI search systems. Consider key recommendations and their practical application.

Google makes changes to its mapping service Maps, making it even more useful for users and local retailers. The main update is the search for goods and checking in stores.

The article considers the restoration of marketing vacancies, with an increase of 76% compared to last year, and highlights the most popular professions in the industry.

Google has updated its ranking systems, clarifying how the signals at the level of page and site affect search engines.

Recently, Google has updated his policy on abuse of site reputation aimed at combating the so -called "parasitic" practices of SEO. Let's take a closer look at what this means for website owners and their ratings in search engines.

The recent Advanced Web Ranking report has explored changes in CTR (clickality ratio) over the third quarter. Let's see how these changes affect website traffic.

Google has decided to delete the documentation for the Sitelinks search box, which allowed users to search on a particular site directly from the Google search page.

It is important to understand how your website should work with search engines, especially when it comes to indexing. Using "Noindex" and "Disallow" commands, you can control this process.

This post highlights some of the subtleties that GoogleBot uses when scanning and indexing web pages.

Web development and SEO are constantly changing in the world, and the new Bluesky social network is one of them.

Web developers often fight content duplication and the choice of canonical URL. But did you know that Google takes into account about 40 signals to determine the main URL?

In this article, we consider the problem that site owners can face - the loss of indexation in Google through false pages. We analyze the causes of this problem and offer ways to solve it.

Google is preparing to update braking settings in PageSpeed ​​Insights, which is expected to improve website performance on Lighthouse.

Google's artificial intelligence is increasingly affected by search optimization. The importance of this issue is confirmed by a new study, the results of which we will look at.

In this analytical review, we will plunge into advice from Google Martin Splitt expert on how to distinguish between real traffic from Googlebot from fake and how it can affect the analytics and performance of your website.