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Mark Zuckerberg and his team were faced with the problem of monetization of social networks Facebook and Instagram. Advertising acts as a possible solution, but it can cause many problems.
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How often do we face the rebranding of large companies, but have we thought about its purpose and influence on the brand? Let's look at the example of Instagram.
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The article examines the launch of Threads, which Instagram presented as its answer on Twitter, especially in the context of ambiguous restarting the last Elon Musk. However, despite its initial success, the activity of Threads users has decreased.
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Young people, especially Gen Z, are increasingly using Google to find information, preferring platforms, such as Tiktok and Instagram. This trend has great consequences for the web design and Google's business model.
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