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Google has announced the integration of its most powerful artificial intelligence (AI) model, Gemini, into its advertising platform, Google Ads. This is done in order to increase the effectiveness of advertising companies.

Google plans to reorganize its approach to search, focusing on the development of AI apps that will serve as the main interface for users.

Google stated that the full set of AI tools that were previously available in Gemini for the Workspace Plan for $ 20 per user per month are now included in standard offers at no additional cost.

Google announced the update of its GEMINI AI-Assistant, which is intended to increase the personalization of answers by making them more contextual and aimed at a particular user.

Google has announced access to its Deep Research tool for all users on a limited basis, as well as the introduction of several updates in Gemini, including improving understanding, personalization and communication with applications.

AI mode is a Google Search Innovative feature that allows you to ask complex questions and get answers generated by artificial intelligence, along with web relays and options for further dialogue.

Google has updated their AI systems for Maps and Business Profiles that now use Gemini to detect risky profile editing and counterfeit reviews.