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Article image Decoding E-E-A-T: Expertise, Authority, Credibility in the context of SEO

12.11.2025

Decoding E-E-A-T: Expertise, Authority, Credibility in the context of SEO

The key to SEO is E-E-A-T, or Experience, Expertise, Authority, and Credibility. The importance of these factors in evaluating content quality is explained by their role in Google's ranking algorithms.