Google Customer Match policy update: important information for advertisers
Google has announced an update to its Customer Match policy that will take effect in January 2025. How will it affect advertising professionals?
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Google has announced an update to its Customer Match policy that will take effect in January 2025. How will it affect advertising professionals?
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Google updates its Analytics platform by introducing a new Customer Match function that is now being tested. This tool enhances remarketing with the help of first side data when traditional IDs, such as third -party cookies, are not available.
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