Report: B2B Sales team actively use artificial intelligence to increase efficiency

The Linkedin commission, conducted by IPSOS, includes 1,250 sales professionals and finds that AI has become a key part of sales.

88% of sales professionals use AI weekly and 56% daily. This reflects changes in the sales field where teams need to manage complex purchase processes.

Karin Kimbr, Chief Economist LinkedIn, notes that AI companies receive a competitive advantage.

The Microsoft Future Report also shows that sales professionals see a significant increase in AI productivity.

98% of sales executives plan to invest more in AI this year. They will focus on: sales, sales promotion and CRM tools operating on AI.

Researchers have found three basic ways that AI improves sales: finding potential customers, personalized messages and sales efficiency.

🧠 IPSOS research included sales from the US, UK, Germany, Australia, India and Singapore, focusing on the average market (200-999 workers) and corporate sector (1,000+ workers) covering technologies, finance, production, professional services and other industries.

• 📌 88% of sales professionals use AI weekly and 56% daily.
• 📌 98% of sales directors plan to invest more in AI this year.
• 📌 AI helps to identify potential customers, personalize messages and improve sales efficiency.