Increasing SEO ranking through UI/UX improvements: Recommendations from Google

When considering SEO in the context of UI and UX, it is worth remembering that these are key aspects of any website. They affect how easy it is for site visitors to reach their goal, whether it's buying a product or signing up. Implementing site-wide UI and UX changes and adding new web pages is a big step that shouldn't be taken lightly.

"Anjaney asks: We're preparing to launch a new website design for my company, involving UI/UX improvements and new pages. Is it better to change the page design one at a time?"

🚀 The question is asked correctly, because, as John Muller from Google noted, the introduction of changes in the design of the page should be done gradually. This will allow you to better control the process and identify and correct problems in time.

• 📌 Undoubtedly, UI and UX affect how visitors interact with the site. This can be navigation, input forms, information icons, etc.
• 📌 As for UX, it covers a wider range of aspects related to accessibility, design consistency, mobile adaptability, readability, site speed, usability.
• 📌 UI and UX changes can affect SEO rankings due to technical issues with how Google indexes a page before considering the content on the page.