Web Technology News

This year has been a landmark one for Google Marketing Live with the massive product updates for Google Ads advertisers that have been unveiled. As a web developer, I would like to dissect these updates.

Google Ads is making important changes that affect user privacy. This article explains these changes and how they will affect advertisers.

In this article, we'll take a look at the latest research from BrightEdge, which demonstrates how Google AI works and how it affects search results.

На недавній конференції MozCon Ренд Фішкін поділився своїми думками про можливі наслідки витоку Google API для SEO-фахівців та маркетологів.

Брітні Мюллер, засновниця Data Sci 101, на щорічній конференції MozCon поділилася своїми думками про вплив штучного інтелекту на маркетинг. Цей огляд її презентації допоможе вам краще зрозуміти, як AI може змінити вашу маркетингову стратегію.

Here's a case study published by Google that demonstrates how structured data can improve indexing and increase search traffic. Although the case study concerns the use of structured data for video, the findings can be applied to different types of content.

Automattic, the company behind WordPress.com, Jetpack, WooCommerce and more, has announced a new program aimed at bringing agencies into their product ecosystem and creating new ways for them to make money.

Bluehost, a well-known hosting provider, has launched AI Website Creator, a tool that allows users to quickly create professional websites. This is a new level of development of WordPress site builders, accessible to everyone.

Google often faces challenges related to indexing and crawling web pages. This article examines these cases and the criteria Google uses to determine whether or not to report them to the public.

Google has finally resolved a long-standing issue that prevented site names from appearing correctly in SERPs when internal website pages were ranked in search results.

Google recently introduced a new tool in Search Console that allows you to track product listings in the "Images" tab. This can help businesses better understand their visibility on Google platforms.

Google today announced updates to attribution models in Google Analytics 4 that will improve the accuracy of your paid advertising campaigns. This is important as the changes will take place over the next two weeks.

Web crawlers are constantly crawling websites, but not all pages are useful for indexing. Google analyst Gary Illais shares tips on using robots.txt to effectively manage web crawlers.

Google again pleases us with updates, this time regarding structured data. And these are changes that will affect network merchants.

YouTube is introducing a new tool for testing video thumbnails. This feature allows you to upload and test up to three different thumbnails for each video to see which one performs best.