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Consider the key points from John Muller's speech from Google, where he discusses EEAT and its value for SEO, in particular for YMYL websites.

Reddit has now rolled a number of updates that are aimed at facilitating the advertising for small and medium -sized businesses.

John Muller from Google warns SEO specialists and publishers from the use of low-quality content, which is created to achieve a certain amount of text without taking into account custom experience.

According to the latest AAAI report, among the most important challenges for the most developed models of artificial intelligence is the problem of factuality that has not yet been solved.

Martin Splitt from Google has recently shared his thoughts on how JavaScript errors can harm the search engine performance. He also called on SEO specialists to study modern client technologies better.

Google is actively discussing content, generated artificial intelligence, giving examples of both good and poor use of this technology.

Google AI OverViews (AIO) in March 2025 significantly increased their volume and changed the distribution of traffic in search results, pointing to the increasing importance of specialized content.

Marketers have always depended on data to accurately adjust their strategies. But these data were based on assumptions made on the basis of general sectoral indicators, excerpts of competitors and fuzzy trends. This led to a slight improvement in conversion and constant struggle for connection with the audience.

Martin Splitt, Google Developer, recently dismantled the common SEO myth, confirming that the images loaded with JavaScript can be indexed Google, if they are configured.

YouTube has announced the launch of three new features in the "Inspiration" set for content creators who use artificial intelligence to generate new ideas.