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John Muller, Google Search, calls for Seo specialists to see how their work fits into a modern web stand, given changes in business priorities.

Site owners and SEO specialists have encountered a new problem - content -generating instruments based on artificial intelligence create false URL, citing real sites. This creates a series of errors 404 caused by non -existent URL.

The new report shows that B2B sales teams are increasingly using artificial intelligence to improve productivity and close transactions. He points out that AI has become a key part of sales practice.

Improvement AI search and assistants solves the problem where models like Gemini and GPT try to answer the question when the data obtained have insufficient context, which leads to hallucinations instead of abstaining.

Microsoft has updated Bing Webmaster Tools, adding new comparative data analysis opportunities and improving the Search Performance interface.

Human Sightline is a new component of the Human Application Protection service that allows users to protect their SAAS applications by analyzing the actions of attacking bots and monitoring changes in their behavior.

Google has announced the extension of AI-reviews to "thousands of more medical topics", including the new "What People Suggest" function to analyze users' opinions with similar health states.

The European Commission has been complaining about Google's actions that affect digital marketers and applications. This can lead to changes in the visibility and capabilities of ranking.

Linkedin has prepared the Skills on the Rise report, which lists the 15 fastest growing skills in the US labor market. At the same time, the existing range of skills in most professions is undergoing significant changes due to the widespread introduction of artificial intelligence.

In a recent video on Google Search Central's YouTube channel, Martin Splitt developer explained why indexed pages may not appear in the search results.