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Openai has updated his chatbot Chatgpt, providing him with a greater ability to remember past conversations to create more personalized answers.

Marketers do not extract a maximum of a generative AI, especially in areas of advertising and content for social media, despite the great potential of this technology.

Google has updated the documentation for EEA's structured data for EEA carousels, which made the documentation more clear and accessible.

The article deals with a new study that examines the interaction of AI agents with online advertising and determines what factors form their decision-making. Scientists have tested three leading LLMs to understand what types of advertising they have most affected the AI agents and have explored what it means for digital marketing.

The XFunnel research has analyzed what types of content are quoted more often by Chatgpt, Google (AI OverViews) and Perplexity when answering users.

Altman himself, CEO Openai, said the company plans to release an open model AI, which is more capable than any other currently available model.

Linkedin has released a new LinkedIn, organized in three main sections: "Creation", "Optimization" and "Growth". This resource provides useful tips from LinkedIn for business development, brand building or sharing knowledge in the industry.

This article analyzes the impact of structured data on SEO in terms of Google. Do they affect the site's position in the search results and how do Google use them?

The Trustradius study showed that 72% B2B buyers face AI OverViews during the study. This has a significant impact on the search and SEO behavior.

Microsoft Monetize has received one of the largest updates, including AI tools, recycled home page and improving the platform that provide greater transparency and control for publishers and advertisers.