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Google has recently presented its annual report on summer tourist trends, while announcing a few updates of their tourist tools, reinforced with artificial intelligence.

Google has officially completed the release of its Core update in March 2025, which has led to significant fluctuations in ranking for the last two weeks.

At the last Google Search Central Live Nyc event, Google Representative Danny Sullivan explained that the company was actively working to show more independent sites and gave useful recommendations for improving their search.

The article considers the impact of artificial intelligence on search optimization according to John Muller from Google, who emphasized that, despite the widespread implementation of AI, search engines will not disappear.

The article considers the impact of artificial intelligence on the processing of searches in Google, including those that are first encountered.

The article deals with the role of the human factor in evaluating changes in Google search algorithms. In particular, the work of external quality estimates is analyzed, which do not affect the rating of individual sites, but affect the work of algorithms.

Google conducts more than 700,000 tests a year to better understand users' expectations and introduces thousands of changes that should inspire SEO specialists and publishers to find ways that they can anti-direct user expectations.

Google has put forward an important update of its policy that limits the number of advertisements, which business, app or site can be shown in one advertising place. This step helps to avoid unfair domination and blocking competition.

Consider the key points from John Muller's speech from Google, where he discusses EEAT and its value for SEO, in particular for YMYL websites.

Reddit has now rolled a number of updates that are aimed at facilitating the advertising for small and medium -sized businesses.