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Google conducts more than 700 thousand tests annually to understand the expectations of users

Google conducts more than 700,000 tests a year to better understand users' expectations and introduces thousands of changes that should inspire SEO specialists and publishers to find ways that they can anti-direct user expectations.

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The role of human factor in evaluating changes in Google search algorithms

The article deals with the role of the human factor in evaluating changes in Google search algorithms. In particular, the work of external quality estimates is analyzed, which do not affect the rating of individual sites, but affect the work of algorithms.

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Disadvantages in Google AI OverViews reveal how Google understands search queries

Some errors in Google AI OverViews have been identified that can influence understanding and choosing answers to search requests. The analysis of these mistakes opens up new prospects for Google algorithms.

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