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Featured image Impact of artificial intelligence review on organic visibility in Google: from recent research to practical recommendations

23.08.2025

Impact of artificial intelligence review on organic visibility in Google: from recent research to practical recommendations

New Authoritas and Dave Cousin research shows AI overviews on organic Google Visibility. The article analyzes the search data for 10,000 keywords in seven US industries during December.

Google search results

The Advanced Web Ranking (AWR) research found that AI overViews appeared in 42.51% of the search for the IV quarter, 8.83 percentage points more than in the previous quarter. With this magnification, Ctr has decreased significantly for information requests.