Increase Localized Traffic to Your Website: Tips from Google
John Mueller, a Google representative, answered a Reddit user's question about how to increase localized traffic to a European Union (EU) domain located in the United States (US). The user who was interested in this issue was going to help his client who has .com and .eu domains to increase their targeted traffic to the latter.
"Here are the five things Mueller suggested the user should focus on – or safely ignore – to increase localized traffic from the EU."
Muller's first tip is to use hreflang tags. These tags will help direct users from different European countries to the EU subdomain, making the site more accessible and relevant to a European audience. 🚀
- 📌 Pay attention to the location of the server. Muller argues that it is not a critical factor affecting productivity.
"Mueller advises using canonical tags carefully in such scenarios to avoid Google interpreting the content as duplicate."
Optimize your Google Shopping feed. This will help you reach a larger audience in Europe and improve your e-commerce performance. 🚀
- 📌 Finally, Mueller recommends focusing on the main page and top-level pages.
💡 Does server location matter?
No, according to Mueller, server location is not a critical factor.
💡 How to use hreflang tags?
These tags will help direct users from different European countries to the EU subdomain, making the site more accessible and relevant to a European audience.
💡 What is the Google Shopping feed?
This is a tool that helps optimize product listings for visibility in Google Shopping search results.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/how-to-increase-localized-traffic-to-eu-domain-hosted-in-us/504661/