Wrap your designer goggles because Kiehl's has introduced a new font that increases body-positive.
Kiehl's has introduced a new Pubic Display Type font that is made of real human down. This font is part of their campaign, aimed at calling beautiful standards that push us to inconvenience of such a simple thing as body hair.
- 📌 Kiehl's uses a font to express its position on body-positive.
- 📌 This font consists of real human down.
- 📌 The font is part of a campaign that causes beautiful standards.
🧩 Summary: Kiehl's uses new technique to emphasize the importance of body-positive and cause social standards of beauty.
🧠 Own considerations: Kiehl's initiative can cause changes in society, because it allows people to see the body in a more positive light. This can be the first step to taking all types of bodies, regardless of their size, shape or hair.
Літературні джерела!
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https://webdesignerdepot.com/kiehls-unveils-pubic-display-type-the-font-we-never-knew-we-needed-but-apparently-do/