YouTube updates its advertising system: new opportunities for content creators

YouTube's update system provides a solution to many of the old problems of collaboration between content creators and brands. Previously, authors didn't have a direct way to start an advertising relationship, but now they can be more proactive in monetizing their content.

"We're launching the ability for creators on YPP with more than 4,000 subscribers to request video links to ads through YouTube Studio. YouTube will recommend content linked by creators to brands if they choose to advertise."

🚀 One of the key features of this updated system is the value of the performance data that authors receive. This information allows authors to understand how their content is performed and perceived by their audience, which in turn helps them improve their content creation strategy.

• 📌 Authors can limit the use of their content only to linked Google Ads accounts.
• 📌 After approving a video link request, advertisers can access the information through their Google Ads accounts.
• 📌 Up to 300 Google Ads accounts can be linked to one channel.

With the introduction of creator-initiated video anchoring, channels have more freedom to choose the brands they partner with. This, in turn, can lead to more authentic and engaging advertising opportunities.