Impact structured data on SEO: Google view

Зображення до статті Impact structured data on SEO: Google view
Зображення до статті Impact structured data on SEO: Google view

The article tells of a conversation on Bluesky, where John Muller and Google answered the question of whether structured data in SEO helped. According to him, structured data is as directions to a party, and rating factors are an invitation to this party. Structured data alone will not help you get to the party, they only make you suitable for it. You still need rating factors (invitation) to get to a party.

💡 When it comes to structured data, SEO specialists imply structured data Schema.org. There are many types of structured data, but only Schema.org data is important for SEO goals.

🚀 John Muller noted that structured data will not make your site better. They are used to display search features listed on devlopers.google.com/search/docs/.... Use them if your pages match and are appropriate for any of these features.

  • 📌 Structured data alone will not help you improve the rating.
  • 📌 Schema.org data is important for SEO.
  • 📌 Google uses structured data to display search features.
🧩 Summary: Structured data does not affect the site position in the search results. They help Google better understand content and display it in Rich Results, but only Schema.org -structured data is important.
🧠 Own considerations: Given that Google uses only a small part of the available structured Schema.org data, you may need to focus on those used by Google and study in more detail how they affect SEO.

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