Impact of artificial intelligence and Google Discover on the Publishing Industry: Reuters Institute Reuters

Reuters Institute report highlights changes in access to information caused by artificial intelligence and Google Discover. There is also a growing dependence of publishers and social platforms such as YouTube and Tiktok to attract the audience. These trends indicate the need to change strategies and implement new technologies to maintain competitiveness.

"A great threat to publishers is an artificial intelligence search. Platform, such as Google and Openai, provides direct answers to users' questions, often making unnecessary clicking on links. This creates a" zero click "of search environment."

🚀 Large publishers enter into license agreements with artificial intelligence aggregators such as Chatgpt or Perplexity, while smaller are still looking for ways to ensure visibility. Building relationships with an audience through mailing, subscriptions or applications can help publishers cope with interruption from artificial intelligence search.

• 📌 Technical optimization, such as structured data and attractive visuals, is the key to maximizing Google Discover potential. However, the algorithmic nature of the news tape means that the results can be unpredictable, which requires constant monitoring.