The Impact of Artificial Intelligence on SEO: Google's Insights and Their Recommendations

In one of his Q&A sessions, John Mueller, a member of Google's community engagement team, discussed the impact of AI-generated content on SEO. The main focus was on two key aspects: the indexing of AI-translated content and the use of AI to create the original content.

"If the pages are well translated, if they use the right words for your audience, if, in short, you think they're useful for your users, then you should get them indexed."

🚀 In particular, Mueller noted that website owners must evaluate whether the translated content meets their quality requirements and meets the goals of their audience. If the translated content does not meet the requirements, website owners can exclude these pages from search engine indexing using the "noindex" meta tag.

• 📌 Muller also recommended going beyond the minimum level of translation, arguing that "good localization is much more than just translating words and phrases."
• 📌 Regarding the use of AI to generate initial content projects, Muller focused on the overall quality of published content, regardless of the tools or processes used.