The Impact of Google's Artificial Intelligence on the Visibility of Online Retailers: Analysis and Perspectives

A recent analysis of 25,000 queries from online retailers by Bartosz Horalewicz, founder of Onely, revealed a significant impact of Google's artificial intelligence on search visibility for online retailers. According to the results of the analysis, 16% of queries from online stores now show AI reviews in the search results, which is 13% of the total search volume in this industry.

"Being in 1-3 place gives only an 8% chance to become a source in AI reviews," Horalevich claims.

Notably, 80% of the sources listed in these AI reviews do not rank organically for the original query. This development indicates a change in the traditional understanding of organic ranking and search visibility.

🚀 International SEO consultant Aleida Solis analyzed the gap between traditional organic ranking and inclusion in AI reviews. For product queries, Google prefers an "accelerated" approach rather than the final pages that are already ranking, she said.

"Instead of providing high-level summaries of what's already organically ranking lower, Google with ecommerce 'accelerates' the experience by already showing what the user will get next," comments Solis.

• 📌 AI reviews represent a shift in how search visibility is achieved for e-commerce websites.
• 📌 With most reviews now pulling product data from non-ranking sources, the traditional link between organic rankings and search traffic is breaking down.
• 📌 Retailers may need to adapt their SEO strategies for this new search environment.

🚀 However, this can create new opportunities for retailers to gain visibility without competing for commercially valuable keywords. E-commerce sites can potentially bypass traditional ranking barriers by optimizing product data and detail pages for "accelerated" Google product views.