Influence of false pages on site indexation in Google: Analysis and Prevent

One of the latest episodes of Podcast "Search Off The Record" Google has announced the problem of SEO, which could cause the web pages to disappear from the search results. Google Search Allan Scott, a member of the Google Search Allan Scott, discussed "Looming Black holes", formed when grouping similar pages with mistakes. Google can randomly cluster pages with errors that look the same, causing ordinary pages to get into these groups. This means that Google may no longer index these pages, which can lead to their deletion from the index, even after correction of errors.

"Only those things that are very close to the top of the cluster can go back. Where it really bothers me, these are websites with temporary mistakes ... If they do not resort, they can break your render, in which case we will look at your page and think that it is broken," Scott explained.

🚀 In order to avoid problems with black holes of duplicate content, Scott shared the following tips: Use the right HTTP status codes for pages with errors (eg 404, 403 and 503) instead of the status of 200 OK. Only pages noticed as 200 OK can be grouped. Create unique content for your own mistakes with mistakes. If you have your own errors that use 200 OK status (commonly found in uniform applications), make sure that these pages contain specific content to prevent grouping. For example, include an error code and name in the text. Carefully use Noindex tags: Do not use Noindex tags on bug pages if you do not want them to be permanently deleted from the search results. This tag strongly indicates that you want to delete pages more than using the error status codes.

• 📌 proper use of HTTP status codes for pages with errors.
• 📌 Creating a unique content for your own mistakes with mistakes.
• 📌 Careful use of Noindex tags on bug pages.