Using Video Content on LinkedIn: Exploring Its Effectiveness
Videos drive five times more user engagement than text posts on LinkedIn, the company recently claimed. Marketing expert Karolina Giegerich decided to test this claim. She conducted a 90-day analysis, during which she monitored the performance of video and text posts. The results of the analysis confirmed that video does provide greater engagement.
"Curious to test LinkedIn's claim that videos receive five times more engagement, I wanted to see if the hype held up. Additionally, with a staggering 84% of marketers utilizing video in their content strategies, I wanted to go deep and understand the real value of the format.”
According to the study, the videos that showed the least engagement received almost three times more views than the most popular text posts. The most successful video reached 774,000 views, and the average number of video views was around 250,000. 🚀
- 📌 Videos lasting up to 5 minutes, with a direct appeal to the camera, turned out to be the most successful.
- 📌 Morning posts between 9am and 11am EST performed best.
- 📌 Adding a personal charm to the videos contributed to their popularity.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/linkedin-video-posts-generate-3x-more-reach-study-finds/532073/
