Using Video Content on LinkedIn: Exploring Its Effectiveness

Article image Using Video Content on LinkedIn: Exploring Its Effectiveness
Article image Using Video Content on LinkedIn: Exploring Its Effectiveness
Publication date:21.10.2025
Blog category: SEO and Promotion

Videos drive five times more user engagement than text posts on LinkedIn, the company recently claimed. Marketing expert Karolina Giegerich decided to test this claim. She conducted a 90-day analysis, during which she monitored the performance of video and text posts. The results of the analysis confirmed that video does provide greater engagement.

"Curious to test LinkedIn's claim that videos receive five times more engagement, I wanted to see if the hype held up. Additionally, with a staggering 84% of marketers utilizing video in their content strategies, I wanted to go deep and understand the real value of the format.”

According to the study, the videos that showed the least engagement received almost three times more views than the most popular text posts. The most successful video reached 774,000 views, and the average number of video views was around 250,000. 🚀

  • 📌 Videos lasting up to 5 minutes, with a direct appeal to the camera, turned out to be the most successful.
  • 📌 Morning posts between 9am and 11am EST performed best.
  • 📌 Adding a personal charm to the videos contributed to their popularity.
Is LinkedIn Video Monetization? LinkedIn video monetization options are currently limited. The platform offers sponsored posts and consulting services. However, compared to TikTok and Instagram, LinkedIn lags behind in providing incentives for content creators. How to use video and text posts to promote on LinkedIn? Video works well for creating awareness early in the sales funnel. Once people become aware, text posts become more valuable. Videos help to reach wider awareness and generate higher impressions, although their effectiveness is often unpredictable. In contrast, text posts promote stronger engagement within established networks. Which LinkedIn promotion strategy will be most effective? Carolina Giegerich suggests a balanced approach: use video to drive visibility and support text posts to drive engagement.
🧩 Summary: Video is an effective tool for engaging audiences on LinkedIn, but its use should be balanced with text content. This will make it possible to achieve both broad awareness and deep engagement of users.
🧠 Own thoughts: Given the effectiveness of video on LinkedIn, companies and marketers should actively use this format for their marketing strategies. However, you should not forget about the importance of text content in creating deep connections with the audience. The optimal strategy will be to combine both formats.
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