Using Social Media Brands: Effectiveness in Trends
According to the Sprut Social Index 2025 research, 40% of consumers are considered “cool” when brands are included in viral trends, while 33% consider it “shy”. These data indicate the need for brands to find a balance in participation in online culture.
"Younger consumers can appreciate the trends if it looks sincere. Unlike senior consumers who need a more cautious approach to avoid alienation."
However, it is important to note that success requires more than just being relevant; Key elements are authenticity and connection with the audience. This is especially true of viral memes or hashtags that may seem far -fetched if they do not have a clear connection with the brand. 🚀
- 📌 Brands should understand the cultural context of trends in which they are included, which requires not only knowledge of current trends, but also a deep understanding of their importance and impact on consumers.
Frequent questions
How can brands use trends effectively?
Brands should closely monitor the current trends, use social hearing tools to identify discussions and trends that are relevant to their target audience, and respond quickly, creating the content that coincides with the trend for 24-48 hours.
How can brands avoid loss of their authenticity when included in trends?
Brands should choose trends that meet their values, brand voice and audience interests. They should also understand the deep cultural significance of the trends so that their participation looks organic rather than useful.
What other factors are important for successful trends in brands?
In addition to choosing appropriate trends and rapid response, brands should also focus on creating the original content that reflects their basic values and personality, regardless of whether the content is related to the trends or not.
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/study-40-of-consumers-support-brand-trend-jumping/536940/
