SEO or AI: View current trends in search marketing

One of the main changes in SEO was the closure of the Authority Hackers School, which worked in this area. Their decision was not due to the "death" of SEO, but the decline of the content site model. They named three reasons for this decline, including Google updates, AI content tsunami and dramatic changes in the search pages (SERPS).

Google update is one of the reasons for the decline of content site. If Google Upgrade "scored" your site, it's a red flag that something is wrong with SEO. Search-oriented websites are constantly defeated. Search SEO begins with the study of keywords, and then proceeds to the "theft" of content ideas from competitors, collecting keywords with SERPS Google Serps, and a detailed display of these keywords in headings, names and content. This is not an audience research, it is a study of search engines.

🚀 The second reason, named by the SEO school, was the "Tsunami content". It can mean a lot of things. Perhaps they mean that Google is overloaded with AI content spam? Or this applies to AI content sites that overload the publisher who produces two articles a week? Well, this is related to the connection between the authority of the site and the production of content.

• 📌 The last of these reasons disappears, the content of the content site is dramatic changes on the pages of search results (SERPS). Over the last 25 years, the organic SERPS has been dominated by the top 3 positions, of which approximately 20-30% of traffic switched to Google ADS for converting topics. This is a status quo: three sites win and all others lose.