Let's consider the future of organic SEO in the context of the development of Google's artificial intelligence
At the 20th annual MozCon conference, Moz Senior Search Scientist Tom Capper presented research that provided a real-world assessment of the future of organic SEO. He emphasized that full-fledged organic marketing may become almost impossible for most companies by 2024 due to the influence of Google's artificial intelligence.
"At the end of this talk, I'm going to tell you that full-funnel organic marketing is borderline impossible in 2024 for most businesses."
Kapper looked at how Google's AI innovations, aggressive monetization and changing search queries are creating challenges for businesses that depend on SEO.
- 📌 Key challenges for SEO: Google AI innovation, aggressive monetization, changing search queries.
FAQ
Can Google AI innovations negatively affect SEO?
Yes, it is possible. The implementation of Google AI can create challenges for companies that depend on SEO.
Can Google's Aggressive Monetization Affect Organic Traffic?
Yes, aggressive monetization can reduce organic traffic because Google may favor paid ads.
How can changing search queries affect SEO?
Changing search queries can force SEOs to adapt their strategies to new search trends.
Therefore, according to Capper, companies that depend on SEO must be ready to adapt quickly to these changes. 🚀
Статтю згенеровано з використанням ШІ на основі зазначеного матеріалу, відредаговано та перевірено автором вручну для точності та корисності.
https://www.searchenginejournal.com/seo-in-crisis-moz-search-scientist-warns-of-challenges-ahead/518374/