We understand Google update: All you need to know about Useful Content updates (HCU)

Google updates very often force SEO specialists to doubt the update of useful content (HCU). It is important to understand that the "black box" is a system where we see what is input (entry) and what goes out (exit), but we cannot understand what is happening inside. This is how the Google algorithm works, which contains literally a thousand processes.

"Announced in 2022 as" Useful Content Upgrade ", it was a system designed to better provide what people see original, useful content written by people for people, in search results, not content, created mainly for traffic from search engines. Presenting useful results to users. ”

🚀 HCU was integrated into the main Google algorithm in March 2024 and no longer exists as a separate system. It now exists as part of an algorithm of ranking among other ranking algorithms. This means that it is not a separate system that affects sites several times a year. This is now integrated into ranking systems that work constantly.

• 📌 It is important to understand that it is impossible to assert with 100% confidence that HCU is a reason why any particular site has lost its rating when updating the basic algorithm. It is impossible to separate the effect of HCU signals from hundreds or thousands of other signals.