Advertising: she knows you better than you

Advertising on the Internet knows us better than our loved ones, because it constantly monitors our actions. Google Ads, a huge advertising network, uses this information to provide relevant advertising.

However, Google ADS has announced the refusal to use Kukis third parties for target advertising, instead they plan to use FLOC - technology that saves anonymity of the user.

This solution can have a great impact on advertising networks, analytics and marketing as a whole.

At the same time, it can open the door to develop long -term relationships between brands and users through various forms of communication, such as mailing and membership.

• 📌 Internet advertising uses your advertising targeting.
• 📌 Google ADS refuses the kukis third parties and goes to Floc.
• 📌 This step can affect the entire advertising industry, analysts and marketing.
• 📌 In the new advertising era, the importance of long -lasting relationships between brands and users can increase.