Twitter rebranding: a new identity style

Twitter updates its visual style to better reflect modern conversations. Leaving the bird and blue, the social network introduces new design elements. Twitter rebranding is aimed at creating a new visual identity that reflects the complexity and dynamics of modern conversations. Leaving a sign bird and blue, the company introduces new design elements, such as its own font and collages that depart from corporate aesthetics. This is a transition to a bolder and more non -traditional approach.

Twitter has performed significant rebrand to reflect the experience of using the platform. This was announced on the platform itself, and later confirmed in the company blog.

The company seeks a new visual identity "completely reflects the complexity, turnover and power of modern conversations."

Although the iconic bird and the traditional blue color remained, all other elements were updated.

• 📌 Chirp's own font, created in collaboration with Grilli Type, replaces corporate Helvetica.
• 📌 Visual elements, such as collages and printing effects, depart from minimalism.
• 📌 Designer system, intentionally imperfect, creates a new aesthetics.
• 📌 A bold departure from a safe style to the 1997 era.

It is striking how a well -known company dared to take a new direction without following Google. New work has a lot of energy, but it is worth noting that it is only surface restyling; The main design remains unchanged.