Improving the ranking of articles in search engines: a mini-audit from Google SearchLiaison

The article is about a mini website audit conducted by Google SearchLiaison. The main purpose of the audit is to help page owners understand why their articles are not ranking well in search engines. The audit was conducted based on the request of one of the Twitter users, who reported problems with the rating of some pages on his site.

"Does anyone have an explanation to why some of our articles are not showing up in the SERPs... at all? I'll update the article with new info, it pops back in and ranks well, then disappears again. This is happening to lots of our great content, it's very frustrating :("

🚀 The audit identified three main issues that are likely to affect a site's page rank in search engines: lack of obvious original content, lack of content that demonstrates expertise, and content-dissatisfied audience.

• 📌 Original content should be obvious. It's not enough to just rewrite product reviews, it's important to add your own unique content that will make your page stand out from the rest.
• 📌 Content should demonstrate your expertise. If you're reviewing a product, it's important to add your own experience.
• 📌 Audience dissatisfied with the content. Your content must meet the needs of your audience, otherwise they will not return to your site.