Restart Threads: Instagram answer on Twitter

The launch of Threads from Instagram took place on July 5, 2023. This social media platform was presented in response to Instagram on X (previously Twitter) and released at the most appropriate time.

After Elon Musk took control of Twitter and renamed it, the platform was in a state of chaos. Many users feel dissatisfied with Musk control style. Introduction 'x' instead of a symbolic blue bird of Twitter many people consider it an important lesson 'how not to do business rebranding'.

• 📌 The Threads launch was the perfect moment for Instagram to capture the market and persuade dissatisfied Twitter users to go to a new platform.
• 📌 There were 49 million active users two days after the Threads launch, but by the end of July, their number decreased by 82% to 8 million.
• 📌 The probable reason for this decrease is the lack of popular functions such as direct messages.
• 📌 Facebook founder and owner of Threads, Mark Zuckerberg, remains optimistic and plans to add new features to improve the functionality of the application.