Air India brand restart: new logo and branded style
Air India, which was on the verge of bankruptcy, has launched a new stage of its development. The Tata Group, which purchased the airline in early 2022, took up the revival of the brand, introducing a new logo and branded style.
On August 10, Air India introduced its new logo, abandoning the rich cultural symbolism and the complex color solution. The new design is simpler, more modern and more versatile, meets the standards of the world's leading airlines.
- 📌 Air India Recreeing aims to reflect India's status as a global leader.
- 📌 The new Air India logo is more minimalistic and modern.
- 📌 The gold curve to the right of the logo symbolizes the "window window".
🧩 Summary: Air India rebranding may be the first step in the brand's revival and its becoming a global leader.
🧠 Own considerations: Rebrenation can be a powerful tool for increasing the brand's attractiveness globally. However, it is important not to lose your uniqueness and cultural identity, which can also be an important factor in attractiveness to consumers.
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