Remembering the Dropbox brand through an innovative microvise system.
Dropbox has introduced its new approach to branding, creating an interactive micro -gift, which provides a dynamic representation of its visual and verbal identity.
The goal was to create a place that could tell the story of the brand and serve as a resource for real work.
- 📌 Variable Type Explorer interactive tool.
- 📌 Icon Slot Machine Innovative feature.
- 📌 Detailed sections on color palettes, voice guidance and design principles.
This project was implemented for cooperation between Brand Studio Dropbox and Daybreak Studio using the latest tools such as Rive and Webflow.
The new site is not only a tool, but also an inspiration for creative professionals and Dropbox partners.
🧩 Summary: Dropbox has presented an innovative approach to branding, creating an interactive micro -gift that enlivens the brand and makes it more interested.
🧠 Own considerations: This step Dropbox can serve as a great example for other companies who want to rethink their brands in a digital era. The use of interactive branding technologies is becoming increasingly popular, and it can be a future marketing.
Літературні джерела!
Для підготовки контенту ми дослідили статті, присвячені сучасним підходам у створенні сайтів, UX/UI дизайну та просуванню в Google:
https://webdesignerdepot.com/dropbox-unveils-new-brand-identity-microsite/