Twitter's relocation: A serious warning from WWF
Recently, the Twitter reaffirmation has caused rapid discussions. Brands, influenzers and active Internet users expressed their concern, predicted the collapse of Twitter, or just joked with the passion of Ilon Mask to the letter "X".
However, last week, the German Branch of the World Nature Fund (WWF) used the volume of Twitter's response to draw attention to a more serious issue.
- 📌 WWF advertising depicts different variations of the Twitter logo - Blue Larry Bird from 2006 to 2012, then depicts "X", which symbolizes the latest Twitter.
- 📌 As a charity that deals with the protection of wildlife, WWF has used advertising to transmit alarming being - the need for wildlife protection until it is too late.
- 📌 Advertising was developed in cooperation with the McCann Germany creative agency.
🧩 Summary: WWF advertising is a strong marketing move that uses topical events to draw attention to serious problems. They showed that despite the actions of Ilon Mask, creativity will always live.
🧠 Own considerations: This WWF initiative shows how important it is to use topical events or trends to draw attention to global problems. It also emphasizes the importance of creativity in marketing, especially in the field of charity.
Літературні джерела!
Для підготовки контенту ми дослідили статті, присвячені сучасним підходам у створенні сайтів, UX/UI дизайну та просуванню в Google:
https://webdesignerdepot.com/the-wwf-launches-brutal-take-on-twitter-rebrand/